Rewards Club
End of Summer Specials
It is that time of year. Labor day is approaching fast, soon the leaves in the trees will begin to fall, football pools startup and the skiers get their gear out. We also know it is a great time for fun at the casino. We have a fall special we want you to know about.
If you signup for a new RewardsForce account before November 1st, 2012 we’ll knock off 25% of your bill for 6 months. RewardsForce wants to keep this winter warm with this slick deal. You can contact Jeremy to receive a virtual demo today at sales@rewardsforce.com or 206-552-9770.
A Whole New Way to Think About E-mail
An effective e-mail marketing strategy uses great copy to interest readers, compelling promotions to bring them in and effective tracking to monitor success. So far our customers have loved using our e-mail system to send newsletters and setup automated e-mails, but across the board have been asking for a feature to attach promotions and comps. BAM! We’ve been listening! Introducing three new features that are going to help you e-mail like a boss!
Easily Send Coupons and Comps along with Marketing E-mails
It’s a simple as drag-and-drop. After you finish designing any marketing e-mail or smart send, just select and drag from a list of your coupon promotions to attach and send. Choose up to four coupons to feature on the bottom of your e-mail and allow your customers to print and redeem. Customers may also present the coupon on their mobile device.
Get Started Fast with Stock E-mail Templates
Not sure where to start with an e-mail? With this release we’ve included a selection of copy templates to help you get started setting up newsletters, promotional e-mails and smart sends. Use them just as they are or adjust them to fit with your brand message.
Track From Open to Redemption
After sending an e-mail campaign, track and analyze campaign performance. Each campaign tracks everything from who receives your e-mail to who redeems your coupons on-site. Analytics include recipients, bounces, opens, clicks and on-site redemptions. All coupons include a QR code unique to the recipient to ensure proper tracking and fraud protection. Use our analytics tools to determine the success of each of your campaigns.
Attach Coupons to Physical Mailers
If attaching and tracking coupons in E-Mails wasn’t enough, you can create unique coupons to send out to your customers through physical mailers and have the same sophisticated tracking that you receive when you send coupons through emails. Gone are the days worrying about counterfeit coupons and fraud. Our system tracks each unique coupon and validates it in the system at the time of use.
For more information, check out our plans and pricing.
4 Things not to forget when setting up your rewards club
Simplicity.
When it comes to operating a rewards club simplicity matters. Planning for a rewards club can be daunting, a bad design choice can have unintended consequences which could lead to an ineffective club. For example, some casinos produce complex comping procedures and algorithms to maximize profit. However, these complex methods to earn points make it hard to explain to customers how their dollar goes further, making it difficult to enroll new members. Here are four things that decision makers sometimes forget to consider while designing their club.
1. Training: make it easy for your employees to get behind your club.
Ensure that you as management have provided adequate training to all users of the system. This means providing information on how your rewards platform works and how the club will function. The knowledge you provide makes it easier on the employees to explain the benefits of the club to customers. An easy way to take it a step farther is providing pamphlets that explain benefits to customers that employees can go over.
2. Goals: set small, measurable goals.
Setting goals is good, but somewhat meaningless if the goal cannot be monitored and the result measured. Keep the goals small and measurable with simple, outlined metrics. This allows you to easily monitor your clubs health and quickly implement changes which will positively affect your bottom line. Examples include goals for club member visitation rates, total registration milestones and promotion usage rates.
3. Feedback: receive and react.
Gather customer feedback and comprehend the results. According to a study by the CMO Council, 37% of respondents stated they “saw no real value in the rewards being offered”. This is a simple problem that could be rectified by simply reaching out to members for feedback. After all, the club is designed to develop lasting customer relationships and you can accomplish that with less effort by understanding your views. In short, ensure you develop channels to receive feedback from your customers.
4. Processes: make registering as easy as possible.
Create streamlined registration processes that have as few steps as possible. It is extremely important to fill in a customer profile completely so you can better serve them in the future. However, filling out a complete customer profile with names, demographic data, mailing addresses, emails and phone numbers is likely time consuming. You should consider the length of your registration process and create a single minimum item to register such as asking for a drivers license.
The drivers license works as a method to collect a name, demographic information, mailing address and a photo if you need it. Second, by asking for a single item everything is quicker and easier. This also allows you to break this process up into multiple parts, for example, collect all of the information on a customers drivers license when they sign up and next time they come to redeem a promotion try and get their email address.
