Archive for November, 2011
An effective e-mail marketing strategy uses great copy to interest readers, compelling promotions to bring them in and effective tracking to monitor success. So far our customers have loved using our e-mail system to send newsletters and setup automated e-mails, but across the board have been asking for a feature to attach promotions and comps. BAM! We’ve been listening! Introducing three new features that are going to help you e-mail like a boss!
Easily Send Coupons and Comps along with Marketing E-mails
It’s a simple as drag-and-drop. After you finish designing any marketing e-mail or smart send, just select and drag from a list of your coupon promotions to attach and send. Choose up to four coupons to feature on the bottom of your e-mail and allow your customers to print and redeem. Customers may also present the coupon on their mobile device.
Get Started Fast with Stock E-mail Templates
Not sure where to start with an e-mail? With this release we’ve included a selection of copy templates to help you get started setting up newsletters, promotional e-mails and smart sends. Use them just as they are or adjust them to fit with your brand message.
Track From Open to Redemption
After sending an e-mail campaign, track and analyze campaign performance. Each campaign tracks everything from who receives your e-mail to who redeems your coupons on-site. Analytics include recipients, bounces, opens, clicks and on-site redemptions. All coupons include a QR code unique to the recipient to ensure proper tracking and fraud protection. Use our analytics tools to determine the success of each of your campaigns.
Attach Coupons to Physical Mailers
If attaching and tracking coupons in E-Mails wasn’t enough, you can create unique coupons to send out to your customers through physical mailers and have the same sophisticated tracking that you receive when you send coupons through emails. Gone are the days worrying about counterfeit coupons and fraud. Our system tracks each unique coupon and validates it in the system at the time of use.
For more information, check out our plans and pricing.